As e-commerce continues to widen its reach beyond the traditional browser
onto connected devices - smartphones, tablets, laptops, etc. - ensuring that
you are ready to handle peak season traffic has become a very important
consideration for retailers. It is critical to plan appropriately and ensure
that the right parties are involved - not just for your tech team, but for
the business as well. Here are some topics to spark your thinking.
Communication Planning
No matter how ready your site is to handle peak holiday traffic, having a
communication plan nailed down is critical. Consider:
Who needs to be available and when? What is the cadence for touch-points
throughout the holiday? If something goes wrong, what is your escalation
policy?
And this isn't just your technical team, either. You need to involve all
stakeholders across the business and set proper expectations... (more)