Jon Anhold

As e-commerce continues to widen its reach beyond the traditional browser onto connected devices - smartphones, tablets, laptops, etc. - ensuring that you are ready to handle peak season traffic has become a very important consideration for retailers. It is critical to plan appropriately and ensure that the right parties are involved - not just for your tech team, but for the business as well. Here are some topics to spark your thinking. Communication Planning No matter how ready your site is to handle peak holiday traffic, having a communication plan nailed down is critical. Consider: Who needs to be available and when? What is the cadence for touch-points throughout the holiday? If something goes wrong, what is your escalation policy? And this isn't just your technical team, either. You need to involve all stakeholders across the business and set proper expectations... (more)